Aesop's Fables
Adobe/Illustrator
About the Project
Create an interactive brochure with a roll fold with the chosen story from Aesop’s Fables using only typography and basic geometric shapes.
Create an interactive brochure with a roll fold with the chosen story from Aesop’s Fables using only typography and basic geometric shapes.
Process
The Thief and the Innkeeper is a story about a thief that tries to steal a coat from the innkeeper. The thief ends up tricking the innkeeper with an elaborate tale about him turning into a wolf and steals the coat. The moral of the story is “Every tale is not to be believed.”
The Thief and the Innkeeper is a story about a thief that tries to steal a coat from the innkeeper. The thief ends up tricking the innkeeper with an elaborate tale about him turning into a wolf and steals the coat. The moral of the story is “Every tale is not to be believed.”
I created a special emphasis on the words wolf, coat, and howl. As I chose those to represent the key aspects of the story I paid careful attention to have them higher on the hierarchy scale but balanced with the story. By creating a lot of white space, changing the scale, leading, and tracking I was able to achieve an expressive brochure that’s easy to read.
