Deliverables:
Email Campaign Design
Digital Ads (Static + GIF)
Website Banner
Objectives:
Design a cohesive digital suite that supports the seasonal product drop. Align the visuals with Elan’s brand identity across web, email, and social channels. Create versatile assets adaptable for ongoing marketing use.
Tools Used: Figma, Adobe Photoshop, Adobe Illustrator
Overview:
Worked with Elan USA, a contemporary resortwear brand, to design and execute the visual campaign for their Summer Collection launch. The goal was to create fresh, elevated digital assets that capture the spirit of the season—sun-drenched tones, breezy silhouettes, and effortless sophistication—while maintaining Elan’s signature resort-inspired aesthetic.
Worked with Elan USA, a contemporary resortwear brand, to design and execute the visual campaign for their Summer Collection launch. The goal was to create fresh, elevated digital assets that capture the spirit of the season—sun-drenched tones, breezy silhouettes, and effortless sophistication—while maintaining Elan’s signature resort-inspired aesthetic.
Creative Direction:
The campaign design emphasized clean compositions, light textures, and natural color palettes inspired by coastal getaways. Each visual element was crafted to highlight the fluidity and movement of the fabrics, evoking a sense of relaxed luxury perfect for summer.
The campaign design emphasized clean compositions, light textures, and natural color palettes inspired by coastal getaways. Each visual element was crafted to highlight the fluidity and movement of the fabrics, evoking a sense of relaxed luxury perfect for summer.
